Privacy Policy

1. Introduction

ETIKETTA ("we", "us", "our") operates the ETIKETTA website (the "Service"). This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you visit our website or purchase our label design services.

We are committed to protecting your privacy and ensuring you have complete control over your personal information. This Privacy Policy applies to all visitors, users, and others who access the Service.

2. Information We Collect

2.1 Personal Information

We collect the following personal information when you use our Service:

• Name and Contact Information: Full name, email address, phone number, billing/shipping address
• Payment Information: Credit card details, billing information (processed securely via Shopify Payments)
• Account Information: Username, password (hashed), purchase history
• Communication Information: Messages sent through contact forms, support tickets, or email
• Design Project Information: Brand guidelines, logo files, product specifications, printer requirements

2.2 Automatic Information

We automatically collect certain information when you visit our website:

• IP address and browser information
• Device type and operating system
• Referring/exit pages and URLs
• Time and date of visit
• Cookies and tracking technologies

3. How We Use Your Information

We use your personal information for the following purposes:

• To process and fulfill label design orders
• To communicate about your design projects and provide customer support
• To send order confirmations, invoices, and project updates
• To process payments and prevent fraud
• To improve our website and design services
• To send promotional offers (only with your consent)
• To comply with legal obligations and protect our rights

4. How We Share Your Information

4.1 Service Providers

We share information with trusted third-party service providers who assist us in operating our website and providing services:

• Shopify: Ecommerce platform hosting our store and processing payments
• Payment Processors: Shopify Payments, Stripe, PayPal
• Email Services: For sending transactional emails
• Cloud Storage: For securely storing design files

4.2 Legal Requirements

We may disclose information if required to do so by law or in response to valid requests by public authorities (e.g., court order, subpoena).

5. Data Security

We implement appropriate technical and organizational measures to protect your personal information:

• SSL encryption for all data transmission
• Secure payment processing via PCI-compliant providers
• Password hashing and secure authentication
• Regular security audits and vulnerability assessments
• Access controls and employee training

While we strive to protect your data, no method of transmission over the internet is completely secure.

6. Data Retention

We retain your personal information for as long as necessary to:

• Fulfill the purposes outlined in this Privacy Policy
• Comply with our legal obligations
• Resolve disputes and enforce our agreements

Order information (including customer details) is retained for 7 years to comply with tax laws. Inactive accounts may be deleted after 2 years of inactivity.

7. Your Rights and Choices

7.1 Access, Correction, Deletion

You have the following rights regarding your personal information:

• Access: Request a copy of your personal data
• Correction: Update inaccurate or incomplete information
• Deletion: Request removal of your data (subject to legal obligations)
• Objection: Object to certain processing activities
• Portability: Receive your data in a structured format

7.2 Marketing Opt-Out

You can opt-out of marketing communications at any time by clicking "Unsubscribe" in our emails or contacting us directly.

8. Cookies and Tracking Technologies

Our website uses cookies and similar technologies for:

• Essential functionality (session management, security)
• Analytics (Google Analytics - anonymized)
• Preferences (language settings, recent views)

You can manage cookie preferences through your browser settings. Note that disabling cookies may limit website functionality.

9. Children's Privacy

Our Service is not intended for children under 16 years of age. We do not knowingly collect personal information from children under 16.

10. International Data Transfers

ETIKETTA operates from the United States. Your information may be processed and stored in the US or other countries where our service providers operate. These countries may have different data protection laws.

11. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their privacy practices. We encourage you to review their privacy policies.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the new policy on our website with an updated "Last Updated" date.

This Privacy Policy was last updated on January 12, 2026.